I am Edoardo Stocco, a footwear designer with 20 years of experience in the sporting goods industry. Specializing in technical and performance footwear, I offer agile and comprehensive consultancy taking projects from a blank sheet of paper to the final production samples.
With a clear understanding of an increasingly competitive market, I adopt a holistic and agile approach based on hands-on execution, in order to make the most effective use of available resources and timelines.
Whether working on a single project or a full collection, I create detailed, realistic designs and directives aligned with your brand values with the goal of achieving a unique and authentic result capable of inspiring both inside and outside your organization. Not only today, but especially tomorrow.
Execution is where value takes shape. I help brands and suppliers bring out the best in each other, collaborating with internal and external teams through clear and consistent communication, supported by technical drawings and accurate models.
In an increasingly crowded market, competitiveness lies in the details. Leveraging my experience in performance products and computational design, I can dive deep into individual components to optimize specific properties be they physical, ergonomic, or aesthetic.
Based in the Asolo–Montebelluna district, an Italian and international hub for sports footwear, I benefit from a unique ecosystem of professionals and suppliers with whom I can interact directly and personally.